Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an online environment. Two implementations of C2C markets are auctions and classified ...

Business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that ...

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses such as a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to ...

Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product and passes on the sales order to a third-party ...

A company that chooses to disregard the distinctions between market segments and appeal to the entire market with a single offer or marketing approach is using mass marketing, which promotes the ...

Market analysis A market analysis is a thorough assessment of a market within a specific industry. These analyses have many benefits, such as reducing risk for your business and better informing ...

Retail Sector What is the retail industry?The retail industry consists of all companies that sell goods and services to consumers. There are many different retail sales and store types worldwide, ...

What is a Retailer? A retailer is an individual or an entity that sells products in small quantities directly to customers for the purpose of consumption rather than reselling. Retailers act as ...

A wholesaler is a company or individual which buys products in large quantities from a manufacturer then sells them to retailers such as shops or other businesses. They make their money by buying ...