Retail management involves planning, organizing, and directing the day-to-day activities of retail outlets. It’s all about ensuring customer satisfaction, smooth store operations, and ...

A unique selling proposition (USP) is the unique benefit that makes your business or product better than the competition. It’s a short sentence or two defining the specific and clear benefit that ...

Peer-to-peer marketing, also known as P2P marketing, is a type of word-of-mouth marketing where your customers recommend your business or brand to their peers. It essentially turns your brand’s ...

D2D stands for “Door to Door” A D2D business model involves companies selling their products or services directly to consumers, bypassing traditional retail channels or ...

What Is Business to Government (B2G)? Business to government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. In modern lingo, there are three basic ...

Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an online environment. Two implementations of C2C markets are auctions and classified ...

Business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that ...

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses such as a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to ...

Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product and passes on the sales order to a third-party ...

A company that chooses to disregard the distinctions between market segments and appeal to the entire market with a single offer or marketing approach is using mass marketing, which promotes the ...